Polaroid Eyewear, inventor of the original polarized lenses and a leading brand in the mass cool eyewear segment, celebrates its 80th anniversary with a new pair of unique, iconic sunglasses straight from the brand’s archives, yet revisited with a contemporary twist.

The new Polaroid sunglasses are presented through the shots of the original 1940s ad campaign, as a testament to Polaroid’s trendsetting role throughout the past 80 years: today, like back then, the brand continues to set the latest fashion trends.

The 1940s-inspired teardrop wraparound acetate sunglasses feature unique cable temples and come in four colourways: fluorescent orange, fluorescent yellow, black and blue, with gray polarized lenses.

Polaroid Eyewear is a worldwide leader in eye-care and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has strengthened its reputation as a leading brand in polarized lenses. Today, Polaroid produces and distributes its polarized sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012.

Previous post

Charity and Fashion Excellence

Next post