H&M and Simone Rocha Collaborate For a Grandeur Collection
Since her debut at London Fashion Week back in 2010, Dublin-born fashion designer Simone Rocha is set release an exclusive collection in collaboration with H&M, continuing the Swedish brand’s long-standing tradition of acclaimed designer collaborations. As the daughter of an illustrious pioneer in the fashion industry, John Rocha, fashion is in her blood. Drawing inspiration from her multicultural heritage, this upcoming collection, like all of her works, is a testament to her multicultural heritage and draws from a myriad of inspirations that has defined the growth of her label.
“I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.” – Simone Rocha.
Rocha is also the first Irish designer to undertake a collaboration with H&M. Known for her signature sense of subversive femininity, the collection will include Rocha’s signature women’s wear, alongside menswear and children’s wear, marking the first time that Rocha has offered a wardrobe suited for the entire family. In forming this collection, Rocha spent time reflecting on her brand’s archives, combing her past collections and carefully reworking favourites into dynamic new styles that feel right for today’s bold fashionistas
Each category includes a full wardrobe from tulle dresses and tailored separates, knitwear shirting, casual t-shirts’ and accessories and including Rocha’s signature sparkling jewellery and pearl-embellished footwear.
The Simone Rocha x H&M collection considers the many silhouettes, fabrications, embellishments shapes and influences that have defined the Simone Rocha world, offering new twists on signatures and paying homage to key collections that have defined the Simone Rocha brand story. We see glimmers of Tudor courtiers, wild florals, portraits and photographs, dolls and trinkets. There is tartan, beading, florals, pinks, reds, and bespoke fabrications, developed in house, exclusively for this collaboration.
Not only is this collection a joyous occasion in and of itself, it also celebrates a decade of the Simone Rocha label – a great achievement for an independent London-based brand. Rocha’s label is acclaimed for the strength of its vision – and a consistency that runs throughout each new garment, allowing wearers of the brand to mix and match pieces across seasons. This collection is informed with a similar desire to create hard-working pieces to be loved, cherished, and worn again and again. It is an invitation into the Simone Rocha world, and extended to all.
“Simone Rocha has been on the H&M wish-list for some time. This collaboration offers a new audience the chance to own a very special piece of design history. All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research.” – Ann-Sofie Johansson, H&M.
The Simone Rocha x H&M collection is set to launch on 11 March.